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Mobile Text Message Marketing

Mobile facts:

  • phone79% of Smartphone owners use their mobile devices while shopping. People always have their cell phones. For local marketers, this means the majority of connected on-the-go consumers are accessible via mobile marketing.
  • 95% of Smartphone owners look for local information via their devices.
  • 74% of consumers stated they have made a purchase based on smartphone searches.
  • 34% search for in-store inventory via their smartphones.
  • 54% use their smartphones to find restaurants, retailers and service companies and 81% browse mobile internet weekly.
  • Smartphones have become the “ultimate shopping companion”.

Email Remains Top on Mobile Internet Activities

The way U.S. consumers spend their Internet time on their mobile phones paints a slightly different picture to that of Internet use from computers. In a Nielsen survey of mobile web users, there is a double-digit (28 percent) rise in the prevalence of social networking behavior, but the dominance of email activity on mobile devices continue with an increase from 37.4 percent to 41.6 percent of U.S. mobile Internet time.

Discoverability is a hot potato these days. Number of apps in the various appstores are growing, number of mobile web sites is growing too and more and more people are using search engines, like Google Mobile, to find the stuff they are looking for. I think web search performed from mobile devices is not getting all the buzz it deserves. Here is why.

Google is investing much more time and effort into mobile search these days. Putting “Mobile First” they try to make the search on mobile as relevant as possible to the end user. Yes, this means googling on your mobile will give different search results than googling from a PC. Different rules apply. That means that “your regular SEO tricks” you use on your desktop web site won’t necessarily work on mobile.

Simple, Convenient Access to Your Prospects

phonesMobile and direct Text Message marketing is a simple service for your target market to use. When people see your signs, business card, magazine ad or other advertisement, they are instructed to send a text message with a special word to a short code phone number.

Instantly, our Mobile SMS service responds to the request for information with a text message. That message is saved in the person’s cell phone, providing them convenient access to the information wherever they are. Unlike flyers or handwritten notes, this text message is easy to read and impossible to misplace.

The message can even include a link to a mobile web page where the prospect can view more information & pictures.

Mobile Text Message marketing is ideal for realtors, commercial properties, lawn care companies, roofers, contractors… ANYONE who uses bandit sign as part of their marketing campaign.