New Customers NOW Campaign

Direct-Response Marketing is still the most effective way to get your message into the hands of the decision makers, whether it is directly to the consumers or companies in a specific target market. Direct-Target market demographics are responsible for 60% of the success of each campaign(s) we deliver.

Come to think of it, no other media or marketing channel is designed specifically to change what people do or how they act, in addition to what they think. Our most successful clients use direct-target response marketing as one or more of the steps in fully integrated campaigns to:  

• Drive traffic to a retail location
• Increase loyalty and repeat traffic and business
• Introduce new products and services
• Invite people to attend seminars, courses or other educational events
• Promote a thought-leading written piece such as a white paper, case study or technical document
• Drive traffic to an online event, hyper site or topic-specific landing page (we can do those too)
• Offer product purchase discounts, accessories, related services or other incentives

Advantages of Direct Mail

It gets opened. Think about it, you probably receive hundreds of emails each day, some that you open immediately; others that can wait, still others go instantly to the trash. Yet when the mail is delivered, you open it. Maybe because you receive less of it due to new and online forms of communication? It's funny how using “old fashioned” direct mail has become less popular with marketers but still commands the attention of their direct-target audience. The key is knowing when to use which marketing channel and measuring the results every time.

Even an envelope can be designed to achieve maximum impact in the knowledge that this, at least, is very likely to be seen and read by the recipient.

Benefits of Direct-Target Response Mail

Using direct-target response mail as part of your current marketing initiative will help turn inclination into action and response. Once people start reading, your proposition has their full attention. You are not competing with anything else.

Direct-Target Specific Groups

Direct-Response marketing allows you to get information about your products and services directly into the hands of people who may be interested in it, and we can tell you if they have purchased your product before. A key ingredient to achieve this is a high quality mailing data that allows you to identify and direct-target the right audience.

Poor targeting equals poor response. Equally, a great prospect audience will identify and respond positively to an appropriate and compelling proposition. You can make your campaign(s) wholly relevant to the needs of the decision makers that are specific buyers of your company's products and services.

Direct-Target Response Marketing business solutions…

Our “New Customers Now®” Direct-Response Marketing program is designed to produce redemption rates ranging from 10% to 34%, with proven results and guarantee the job-done-right every time!

Learn how to simply and easily with no-obligation or pressure acquire more “New Customers in One Month” than you get in a whole year by contacting us today.