Search Engine Optimization (SE0)

Studies for Search Engine Optimization

Search Studies

• More than 1.2 Billion searches are performed each day on the Worldwide Web
• Americans spend 43% of their leisure time online
• 63% of Americans use search engines on a daily basis
• 74% of all search engine searches are for local business and services
• 85% of local searches results in a sale

Search Engine Optimization (SEO)

The goal of a SEO Campaign assists web site owners to meet their various interactive marketing objectives such as generating leads, sales, and driving traffic to their physical location or simply building brand equity and consumer awareness. 97% of Google searchers don’t click past the first three pages or first 30 results.  The difference between high or low ranking and dominating first page of Google can literally be the difference between a thriving online business and closing their doors. Since 92% 88% of search engine users never click on page two of the results, your website must be well positioned if you expect to thrive online. The number of unique visitors tripled when a company moves up from page two to page one, and in the second month doubled again to more than six times the traffic it received before it broke the top 10.  More importantly, the company discovered a correlating impact on sales: 42% more the first month, and nearly double the second month.

Sparkit! Marketing helps many clients improve their search engine rankings resulting in increased traffic, increased sales, increased leads and increased bottom-line profits. Sparkit! Marketing's Team comes with more than 20 years combined experience designing and implementing SEO strategies that produce measureable results and increased revenues.

SEO is similar to building a structure that will stand the test of time. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. A campaign that includes the following three key elements will have the foundation for long-term success.

The complete Search Engine Optimization package

• SEO Setup - a comprehensive evaluation of your keywords, site content and organization, link profile, and suggestions for any changes that will help your SEO campaign.
• Local Business Listings - we help all of our SEO clients to maximize their natural search presence with high ranking Google "local business listings" (those that show up next to the Google map in Google's search results).
• Link Building - We suggest many different methods of building links, and let our clients choose from amongst them.
• Content Creation - We evaluate and propose different methods of creating content for your website. We have a team of writers available who can write on many different topics.
• Monitoring and Reporting - We check each client's rankings for targeted keywords and create detailed reports showing changes in position over the course of the month, and new links acquired.

Why is Search Engine Optimization Important?

Increase traffic to your website 
Natural search can be an incredible source of well-targeted traffic to your site, and once you show up at the top for your keywords, you have a source of traffic that's not limited by cost-per-click or daily budgets like sponsored search.
SEO is a great investment for the following reasons:

• Improvements to the way you organize your site and its content will help the search engines find and index its content for the life of the site.
• The suggestions that we give will be “best practice” standards that you and your designers can use for any future work you do.
• New, original content that you add will be yours forever and you can bring in search traffic from it for as long as it’s there.
• Many links that you get will be permanent links, that will continue to exist, drive traffic, and help your search results for as long as the linking site remains online.
• Most importantly, you never pay a cent for showing up for keywords that you aren’t targeting. In fact, long-tail searches that weren’t planned for can bring in a lot of converting traffic as well.

Sparkit! Marketing team members spend hundreds of hours each year maintaining a strong competency in Interactive Marketing strategies. As the Internet evolves, our clients benefit from our commitment to staying at the cutting edge of this industry.