Social Media Campaign
 One of the most important things we do at Sparkit! Marketing, is to help our clients connect with their target audience. Now more than ever, people are using the web to communicate and share information through social media avenues such as Facebook, MySpace, Twitter, blogs and forums. A recent (May 2010) Alexa.com ranks Facebook.com as the #2 most visited website in the World.
Social Media has become a large part of online traffic, and it continues to grow. Adwords and other search engine marketing platforms have become so competitive that the newer eCommerce shops can't compete without well-rounded marketing campaigns. Now more than ever, it's imperative for businesses to take advantage of the marketing opportunities available through social media. One of the best things about social media is that these users are more likely to share information about your product or service online since they are already active in the process. To us, it's a no-brainer!
- Advertising Campaign Management
- We run pay per click and cpm ad campaigns that can target users according to specific demographics like interests, occupations, age, location, and more. We are at a point in time where ad targeting is better than it ever has been, and social media traffic continues to grow.
- Social Media Presence Management
- We manage our client's presence on social media accounts in order to maximize their effectiveness for driving traffic and conversions. We can setup and customize your account on Facebook, Twitter, Youtube or MySpace, and help to build networks, fans, and followers.
- Content Syndication & Distribution
- We help our clients’ "spread the word" by getting their content syndicated to show up on social media accounts or have their social media content syndicated to their website. "Portability of content" is an essential concept involved in making it easier for people to find and share your information.
- Building Interest-Based Social Networks
- We can help you find "fans" on Facebook, and "followers" on Twitter by targeting specific keywords and demographics.
- Social Media Integration
- We help our clients integrate social media into their existing website in ways that will build traffic and sales. Portability of content and syndication are key aspects of integrating social media marketing into your campaign.
- Building Social Media Communities
- Want to start your own forums or blog? Social media group on LinkedIn? We can help.
- Monetizing Social Media Traffic
- Getting traffic is the easy part, but we go the extra mile to convert social media traffic into dollars through landing page optimization, split testing, and detailed campaign tracking. Whether you’re selling "widgets," getting sales leads, or building a community, we help to make sure the traffic we send is the best possible to increase your return on investment.
Effective management of Search Campaigns requires a delicate balance of technical skills, marketing knowledge savvy and the right set of tools. Sparkit! Marketing posses all three critical components and is thus able to offer total campaign management services that result in increased revenue and positive ROI.
Search Engine Marketing Campaigns
Buying your way to the top of search engines may seem easy, but managing an effective Search Engine Marketing campaign requires more than simply throwing money at the problem. To newcomers, the process of bidding on keywords and watching the website traffic roll in seems almost effortless. However, the reality is that search systems are complex and require expert management to obtain real benefits.
We can streamline your accounts with Google Adwords®, Yahoo! Search Marketing® & MSN Ad Center®, so you can enjoy savings now and for years to come. We have extensive experience in many different industries for optimizing pay per click campaigns and increasing ROI.
We increase your click-through rate, decrease your conversion costs, raise your position on the page and increase your sales volume - all at the same time.
- Conversion-Driven PPC Management
We understand the value of high CTR and strong Quality Score, but at the end of the day, the only thing that matters is the ROI. Our priority will be to increase your lead flow and lower the cost per conversion - period.
- No Long Term Contracts & Full Transparency
Our contracts are month to month. Our clients maintain full access to their accounts.
- Low Monthly Fees, High Levels of Success
We are able to maintain high levels of success while still charging some of the lowest fees in our industry. Average client duration with Sparkit! Marketing is well over 12 months.
- No Limits on Numbers of Keywords
Beware of companies who offer low prices but limit the number of keywords or ad groups that you can have in your account. These are success limiting constraints that result in higher costs long-term. Our clients have no limits on the number of keywords or ad groups that we manage.
- Phone Call Tracking
Sparkit! Marketing offers phone call tracking platform that is the perfect solution to track off-site campaign effectiveness.
- Click Fraud Monitoring
We monitor client campaigns for click fraud, and we have been successful in getting refunds in cases where click fraud has been detected.
- Pay For Performance Programs
According to JuniperResearch online marketers will spend over 2 Billion on "Affiliate Marketing" fees in 2009. This is a 15% increase from 2008. Sparkit! Marketing is working with leading Affiliate Networks to create and manage marketing programs on a pay per sale model. "Pay Per Call" is about to revolutionize the online marketing industry and Sparkit! Marketing is currently researching and testing available networks. Both of these are true pay for performance programs since the advertiser is only charged per action rather than click.
- Additional Services Included With PPC Management
- Server Uptime Monitors
- Expert Google Analytics installation with goals and lead funnels
- Advanced leads & data management with exact keyword/url tracking
- Brand name monitoring & protection on all major PPC search engines
- Website Optimizer setup and tests (after 3-6 months)
- Spending more than 50k per month on PPC? Ask about our Platinum Service plan available for industry leading brands.
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